Help Create a template and get it approved

The text header and the footer are limited to sixty characters and do not accept a variable. Under each limited field, a counter tells you how many characters you have left: the body accepts 1,024, a button’s text 25. A body that is too long turns red, and the template does not go out as long as it is over. You can also create a carousel: a shared introduction message, then two to ten cards with an image (160 characters of text each), each carrying the same buttons.

A contact whose field is empty does not receive the message: WhatsApp refuses a template with a missing variable, and you find them among the campaign’s excluded recipients, with the reason.

A link specific to each contact: in a link button’s address, the “Variable” button inserts a field from the record, for example an order number. Each contact lands on their own page: the field is filled in at the time of the click, and simply removed if it is empty. An example, under the address, shows what the contact will receive. The field goes after the site’s name, never inside it, and not in the links of a carousel’s cards.

A message that is given up gets no delivery receipt. A promotion no longer arrives after the offer ends, a reminder no longer after the appointment. For a marketing template, Meta only applies it to sends through its Marketing Messages API; and if Meta changes the template’s category, the period goes back to 30 days.