Cost controlEvery euro, tied to a conversation.
For your campaigns, the cost per engagement: what a customer who clicks or replies costs. For your ads, the cost per lead (CPL), then per qualified conversation. And the cost of AI, separately.
- Average cost per engagement
- €0.42
- Cost of messages sent
- €412
- AI cost
- €38
All of cost control in 36 seconds.
The cost per engagement, the cost per lead, the depth of each conversation, and the cost of AI counted separately.
Campaigns: the cost per engagement.
An engagement is a click or a reply. For each campaign, Messaging Me relates what it cost to the customers who actually reacted, and breaks it down stage by stage on a WhatsApp and RCS sequence. You compare one campaign with another on what matters, not on the number of messages sent.
The cost shown is an estimate based on the channels’ rates, not an invoice.
| Campaign | Sent | Engaged | Cost per engaged |
|---|---|---|---|
| Fall collection | 4,800 | 980 | €0.42 |
| Cart reminder | 1,250 | 410 | €0.31 |
| Private evening | 2,100 | 260 | €0.81 |
Ads: the cost per lead (CPL).
A lead is a prospect who wrote to you from the ad. From spend to qualified conversation, each step has its cost: enough to cut an ad, or give it more budget.
- Spend€300total budget
- Clicks1,180€0.25 per click
- Leads214€1.40 per lead (CPL)
- Qualified76€3.95 per qualified lead
Example ad, indicative figures.
And the rest, in one place.
- The cost of AI, separatelyYour AI agents’ replies and the translation of conversations are charged to your credit, and counted separately in the summary.
- By day and by templateThe cost of each day and of each template, to see what weighs in the month.
Know where every euro goes.
A demo on your own figures: your campaigns, your ads, your costs.